Volume 1, Issue 2 (April 07, 2009)
Mohanty, S. (2009). Retention depicts the health of the organization. The Cambodian Management
Journal, 1(2), 1-6.
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Karthikeyan, T., & Madhavi, C. (2009). Brand delight management: A competitive edge for creating
strong brands. The Cambodian Management Journal, 1(2), 7-10.
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Kumaraswamy, M., & Deene, S. (2009). Mergers and acquisitions: A strategy for survival and sustenance
for Indian public sector banks. The Cambodian Management Journal, 1(2), 11-17.
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Rajendran, R., & Nataranjan, B. (2009). The Impact of liberalization, privatization, and globalization
on life insurance corporations of India. The Cambodian Management Journal, 1(2), 18-28.
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Volume 1, Issue 1 (January 07, 2009)
Kathiravan, C., Panchanatham, N., & Anushan, S. C. S. (2009). Comparative study of shopping styles
adopted by consumers employed in information technology and non-information technology sectors
in Bangalore city, India. The Cambodian Management Journal, 1(1), 1-19.
(Click Here to Download Full Paper in PDF)
Jahangir, N., Parvez, N., Bhattacharjee, D., & Ahamed, B. K. K. (2009). The relationship between brand affect, brand quality, and customers’ brand extension attitude: Exploring the mediating role of customer loyalty. The Cambodian Management Journal, 1(1), 20-34.
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Download Full Paper in PDF)
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